Rebecca Avery is calling out a major myth in streaming: that tech transformation is enough. Using Seven West Media as proof, she shows that real results only come when companies…
Kirby analyzes the looming M&A scramble for Warner Bros. Discovery, breaking down how Paramount Skydance, Netflix, and Comcast each reflect a different strategic theory. Paramount Skydance sees WBD as a growth engine; Netflix sees it as the key to permanence;…
YouTube is seeing a surge in long-form content consumption driven by viewers aged 35–64, a demographic that once anchored traditional cable TV. Ampere Analysis shows these users are now “content super-consumers,” favoring full-length movies and shows, particularly on smart TVs.…
Paramount Skydance’s first earnings under CEO David Ellison showed streaming growth isn't yet enough to offset the rapid collapse of its linear TV business. Q3 revenue hit $6.7 billion, missing forecasts as cable advertising and distribution fell sharply. Paramount+ grew…
Amazon has launched location-based interactive video ads on Prime Video, enabling advertisers to tailor national campaigns with local relevance down to ZIP code-level variations. The format lets brands create interactive CTAs like “Send to Phone” and customize landing pages per…
Kirby argues discovery is streaming’s biggest growth bottleneck. Fragmented metadata, poor UX, and smart TV platform control are stalling monetization and engagement. To reach its $1T potential, the industry must treat discovery as infrastructure, prioritizing metadata, interface control, and reducing…
Comcast has formally entered the mix for Warner Bros. Discovery’s studio and streaming assets, retaining Goldman Sachs and Morgan Stanley and gaining access to the company's financial data room. The move signals serious acquisition interest despite public caution about M&A.…
Amazon has launched location-based interactive video ads on Prime Video, enabling advertisers to tailor national campaigns with local relevance down to ZIP code-level variations. The format lets brands create interactive CTAs like “Send to Phone” and customize landing pages per…
Comcast has formally entered the mix for Warner Bros. Discovery’s studio and streaming assets, retaining Goldman Sachs and Morgan Stanley and gaining access to the company's financial data room. The move signals serious acquisition interest despite public caution about M&A.…
Warner Bros. Discovery posted a mixed Q3, with studio revenue up 23% thanks to box office hits and streaming profits rising 19% despite flat revenue and falling ARPU. Linear TV continued its steep decline, with ad and content revenue sliding…
From the Archives traces how indie streaming platform Inmoo laid the technological groundwork for what would eventually become ViX, one of the fastest-growing Spanish-language streaming services in the Americas. After being acquired by Latin Everywhere in 2015, Inmoo’s backend powered…
Parks Associates reports that 91% of U.S. internet households now subscribe to at least one streaming service, while traditional pay-TV has declined to 41%. Consumers average nearly six video subscriptions and spend $109 monthly, making the U.S. video services market…
Ask Skip breaks down the current state of media and entertainment, arguing that the industry's direct-to-consumer efforts were more obligation than ambition. With M&E companies struggling to operate as true DTC platforms, Skip encourages openness to new sectors that might…
Disney reportedly lost over 1.7 million paid streaming subscribers across Disney+, Hulu, and ESPN between September 17 and 23 following the suspension of Jimmy Kimmel. The backlash, driven by consumer outrage and calls for cancellations, coincided with price hikes, compounding…
TikTok has launched Travel Ads powered by Smart+, a new ad solution that helps brands promote hotels, flights, and destinations using dynamic, personalized creatives. The platform leverages its travel intent model and Smart+ AI to target high-intent users and automate…
ESPN and Penn Entertainment are ending their partnership and shutting down ESPN Bet on December 1, marking a swift and costly failure less than two years after launch. The $1.5 billion, 10-year deal struggled with market relevance, ethical scrutiny, and…
ESPN has named DraftKings its exclusive official sportsbook and odds provider starting December 1, with full product integration across ESPN platforms expected by 2026. DraftKings will power the betting tab in the ESPN app and offer features like its sportsbook,…
Netflix has greenlit a sequel to KPop Demon Hunters, awarding Sony a $15 million bonus after the animated film became the platform’s most-watched title this summer. The revised payout brings Sony’s total earnings to $40 million, excluding other revenue streams…
The Trade Desk reported 18% year-over-year revenue growth to $739 million in Q3, with net income rising to $116 million, fueled by innovations on its Kokai platform and strong demand for data-driven ad solutions. The company maintained over 95% customer…
