Search Result for 'Apple TV'

From the Archives revisits Apple’s first-generation Apple TV rental system and how its download-based design and strict DRM rules limited where and how rented movies could be watched. The device required users to download films locally and tied playback to…

Apple’s expanding Apple TV’s distribution by allowing Roku users to subscribe directly inside The Roku Channel using Roku Pay, letting viewers sign up and watch Apple’s originals, films, documentaries, and live sports without downloading the standalone Apple TV app. The…

Apple TV ended 2025 with record-breaking engagement, up 36% in total viewing hours year-over-year, driven by Pluribus, F1, and A Charlie Brown Christmas. Despite continued silence on subscriber counts, Apple positioned Apple TV as a core part of its growing…

Apple has expanded Apple TV app functionality by enabling Google Cast support on Android devices. This move allows Android users to stream Apple Originals and live sports directly to their TVs, marking a strategic effort to grow its streaming audience…

Apple is folding MLS Season Pass into its standard Apple TV subscription starting in 2026, making every match available at no extra cost. This shift ends the paywalled approach and puts MLS in front of a global audience as the…

MLS commissioner Don Garber revealed that MLS Season Pass on Apple TV+ is averaging 120,000 unique viewers per match, marking a 50% increase from last year. However, ambiguity around what that figure represents—average minute audience or total viewers per match…

The Ankler reports that Apple TV+ is replacing its “cost-plus” compensation model with a performance-based system that evaluates shows on subscriber acquisition, engagement, and cost efficiency. This shift aligns with traditional Hollywood practices and reflects Apple’s push to rein in…

Kirby analyzes how Apple TV+ continues to lag behind in the streaming race, despite an ephemeral bump in market share from 7% to 8% in Q1 2025, driven by the return of Severance. He argues that high ARPU and prestige…

CNBC has launched CNBC+ on Apple TV and Roku, offering subscribers live global programming and on-demand access to its U.S. shows for $14.99 per month. The move supports CNBC’s direct-to-consumer strategy as linear subscribers decline, and positions the network to…

Skip analyzes Apple TV+’s $1 billion annual losses and argues that the service isn’t about streaming dominance—it’s a high-end marketing expense. Despite 45 million subscribers and billions spent on originals, Apple TV+ remains a mid-tier player, serving more as a…