Search Result for 'IP yield'

Ampere Analysis data shows that nearly 40% of U.S. streaming titles now appear on multiple platforms, signaling a structural shift away from exclusivity. As AVOD platforms chase scale and SVODs monetize long-tail content, the industry has moved from protecting libraries…

Skip calls out the industry's reluctance to fully embrace FAST, even as most studios are already operating like FAST companies. The piece argues that denying the model limits innovation and growth, urging companies to design for FAST rather than apologize…

Netflix is turning the classic board game Clue into a reality competition series, leveraging a low-risk, high-recognition IP to fuel its unscripted content strategy. Sony, lacking its own major streamer, continues to play the arms dealer with strategic output deals…

Kirby breaks down the "IP Yield Era," where the focus is on extracting maximum value from intellectual property across every possible platform and format. Instead of relying solely on exclusivity, companies are working their content across SVOD, AVOD, FAST, merchandise,…

Netflix has made significant strides in global content investment, outpacing Amazon in creating and distributing international programming. While both companies are heavily investing in overseas markets, Netflix's strategy has proven more effective. According to Parrot Analytics, 62% of Netflix's US…

Sony skipped the streaming arms race and focused on IP yield through licensing, gaming, anime, and music. As the industry shifts from exclusivity to monetization across platforms, Sony’s strategy now looks like the smarter long play.

Disney named Josh D’Amaro its next CEO, aligning leadership with a $60 billion investment in parks and experiences. His operational success in that division reflects Disney’s shift toward long-term, capital-intensive growth. Media remains key but now supports broader business goals,…

Peacock missed its 2024 breakeven target, posting a $552 million Q4 loss despite reaching 44 million paid subscribers. NBCUniversal’s original pitch, that advertising, sports, and bundling would drive profitable scale, failed to materialize, with costs outpacing revenue and key assumptions…

Basics of Streaming breaks down why Server-Side Ad Insertion (SSAI) is foundational to monetizing Connected TV. SSAI eliminates device instability, ensures consistent measurement, and preserves stream continuity—key to reliable ad revenue, especially in FAST and hybrid models. As more CTV…

Cineplex has integrated Rokt’s AI into its digital checkout, inserting third-party offers during ticket purchases to unlock new revenue without raising prices or altering the flow. This move monetizes millions of annual transactions and offloads operational complexity to Rokt, while…