Search Result for 'Metadata'

Tubi's testing Gracenote IDs in programmatic bid streams to carry more precise program identity into CTV ad transactions, giving buyers richer context for targeting, brand suitability, measurement, and inventory valuation. The test pushes metadata deeper into revenue-bearing infrastructure and could…

AI is turning entertainment metadata into a much more valuable piece of the streaming stack. As conversational discovery takes hold, platforms will need constantly refreshed data on rights, availability, IDs, schedules, and deep links to turn a viewer’s intent into…

Basics of Streaming explains how metadata gives video assets the identity, rights, technical instructions, and commercial context needed for distribution, discovery, advertising, and revenue tracking. Strong metadata infrastructure helps streaming companies launch content faster, automate workflows, improve recommendations, protect against…

Myths in Streaming argues that the industry’s rush to scale during the growth-at-all-costs era created a structural weakness called metadata debt. As margins tighten, fragmented and vendor-defined metadata now creates operational inefficiencies, limits ad revenue potential, increases compliance risk, and…

Gracenote Chief Product Officer, Bill Michels, underscores the critical role metadata plays in bringing transparency to CTV advertising. As marketers invest more heavily in digital video, many struggle to evaluate performance due to inconsistent or missing content data. Gracenote's findings…

Rebecca Avery of Integration Therapy argues that metadata is not just a technical concern but a core business asset that directly impacts revenue, rights enforcement, and operational efficiency. Poorly governed metadata slows decision-making, drives up manual intervention, and erodes trust…

FAST is booming, with a 42% surge in channels and a big push into live sports, but differentiation remains a challenge. Gracenote’s latest report highlights how metadata gaps hurt content discovery and ad revenue, with 70% of programmatic CTV ads…

Basics of Streaming explains how MAM and CMS systems work together to turn media assets into streaming products, with MAM handling versions, workflows, and storage while CMS manages metadata, rights, merchandising, and distribution. Their value depends on tight synchronization through…

Major media companies are shifting the streaming conversation from scale at any cost to disciplined growth built around cash flow, monetization, and returns on capital. Across content, sports rights, advertising, distribution, and M&A, companies are prioritizing assets that can improve…

Disney+ is testing natural-language and voice search that turns a viewer’s immediate intent into customized content recommendations, while ESPN is using a related tool to connect sports questions with programming and other products. Disney can use those queries as a…