Search Result for 'Netflix'

Netflix is shutting down Night School Studio and Moonloot Games as it pulls back from owning game development and leans harder on outside studios, licensing and cloud-delivered TV games. The strategy gives Netflix a lower-cost way to keep gaming inside…

Netflix nearly doubled its 2026 upfront advertising commitments as its ad-supported audience grew to more than 250 million monthly active viewers globally. Strong demand for live programming, including sold-out sponsorships for the 2027 FIFA Women’s World Cup, shows Netflix is…

Netflix is turning GTA 6 demand into subscriber inventory with a six-hour exclusive window for Rockstar’s August 27 presentation. Netflix gets appointment viewing, ad inventory and audience data around one of gaming’s biggest launches without funding the game or owning…

Netflix’s reported $500 million deal with AMC Global Media gives it global co-exclusive rights to all 371 episodes in The Walking Dead universe beginning in 2027. The agreement gives Netflix a proven engagement driver while helping AMC monetize its biggest…

Netflix’s use of generative AI across roughly 300 titles shows how deeply it’s embedded the technology into production and post-production workflows. The bigger story is economic: lower costs, faster global delivery, and more monetizable assets from every title.

Netflix’s Home Run Derby broadcast showed meaningful progress after its heavily criticized MLB Opening Night production, with stronger studio chemistry, less self-promotion, and more focus on the competition. The remaining camera and ball-tracking issues underscore that Netflix’s biggest live sports…

Netflix is adding short-form and mid-length publisher video from BuzzFeed, Condé Nast, People Inc. and Tastemade starting August 3 to capture more casual viewing sessions inside its own platform. The move gives Netflix cheaper, repeatable programming that can boost frequency,…

Netflix’s scripted series are seeing steep second-season launch declines, with Avatar: The Last Airbender down 59%, A Good Girl’s Guide to Murder down 76%, The Four Seasons down 63%, and Running Point down 43%. The pattern suggests Netflix’s discovery engine…

From the Archives revisits Netflix's $1 million Netflix Prize competition, which challenged researchers to improve its recommendation algorithm and helped accelerate breakthroughs in machine learning and personalization. The contest reinforced a principle that still shapes streaming today: helping users discover…

Netflix is doubling down on its streaming-first film strategy, with Dan Lin saying the company won't work with filmmakers who require traditional theatrical releases. Netflix is instead prioritizing mid-budget comedies, rom-coms, and literary adaptations that fit subscription-driven economics. While select…