Search Result for 'Roku'

Roku's updating its Distribution Agreement to give approved publishers more flexibility to sell ads and offer subscriptions inside Roku-owned services without maintaining standalone apps. The changes strengthen Roku's role across discovery, billing, distribution, and monetization while raising its fee on…

Roku is turning its NWSL discovery relationship into an owned sports business, taking exclusive rights to eight Sunday Night matches in 2026 and 25 in 2027. The deal gives Roku live inventory it can promote, monetize and measure across its…

From the Archives revisits how Roku built an advertising business that could monetize streaming activity even when it didn’t own the programming or sell the ads. Direct Publisher expanded ad-supported supply, Audience Marketplace layered Roku’s first-party data onto publisher inventory,…

Roku’s Q2 revenue rose 22% to more than $1.35 billion as platform revenue climbed 25% to $1.22 billion and net income jumped to $164.2 million. Roku’s growing engagement, advertising inventory, subscription distribution, and control of the TV discovery layer strengthen…

Roku’s “See You in Roku” campaign turns Roku City into an interactive entertainment property through six cinematic shorts, an explorable digital environment and a home-screen takeover. The expansion gives Roku more premium advertising inventory and greater control over content discovery…

Fox's acquiring Roku in a $22 billion deal that gives it control of Roku’s home screen, streaming OS, ad platform, The Roku Channel, and a direct relationship with more than 100 million streaming households. The deal moves Fox from owning…

Roku's redesign turns its TV operating system into a more aggressive discovery and advertising platform, using personalized recommendations and subscription prompts to influence viewing behavior before users enter streaming apps. As streaming fragmentation grows, Roku’s betting control over discovery and…

Roku is launching a new creator-focused destination and creator-led FAST channels featuring personalities like iShowSpeed and Jesser. The move reflects how creator content, streaming, and social video are converging inside the connected TV ecosystem. Roku’s strategy centers on controlling discovery,…

Roku’s platform business crossed $1.13 billion in Q1 revenue, up 28%, as advertising and subscriptions scaled together and pushed the company to $86 million in net income. Roku’s results show its platform model’s getting more durable, with distribution, monetization, and…

Roku’s Howdy has surpassed 1 million subscribers within its first year, with Antenna data showing strong early growth and a roughly 51% retention rate that outpaces typical streaming benchmarks. The $2.99 ad-free service leverages Roku’s owned distribution ecosystem and licensed…