Search Result for 'Walmart'

Walmart has partnered with La Liga to sponsor U.S. viewing parties for upcoming El Clásico matches, aiming to deepen engagement with soccer fans ahead of the 2026 FIFA World Cup. The move builds on Walmart’s earlier MLS partnership and reflects…

Walmart is expanding its Walmart+ membership by adding Peacock Premium as a streaming option alongside Paramount+ Essentials. Members can now choose between the two services and switch every 90 days. This move strengthens Walmart’s position in the subscription and video…

Walmart is making VIZIO a private-label brand, pulling it from other retailers and selling it exclusively through Walmart and Sam’s Club. While the move boosts Walmart’s hardware footprint, the real goal is to grow its advertising business by leveraging VIZIO’s…

Walmart is set to launch new Onn-branded smart TVs powered by Vizio’s SmartCast OS, replacing Roku as the exclusive operating system. The move follows Walmart’s $2.3 billion acquisition of Vizio, signaling a strategic push to grow its retail media and…

From the Archives revisits Walmart’s abandoned 2018 plan to launch a budget SVOD service aimed at Middle America. With former Epix CEO Mark Greenberg leading the charge, the retailer considered pivoting Vudu into a subscription platform priced at $8/month. But…

Walmart has quietly launched its Onn-branded Google TV streaming players in Canada, offering HD, 4K, and 4K Pro models in select stores like Montreal and London, Ontario. Prices range from $41.48 to $77.48 CAD, slightly higher than in the U.S.…

Walmart and Vizio executives offered new details on their integration following Walmart’s $2.3B acquisition of the smart-TV maker, highlighting a joint connected-TV advertising initiative now in beta. Walmart aims to learn from Vizio’s CTV advertising expertise to complement its retail…

Walmart has completed its $2.3 billion acquisition of Vizio, gaining access to its SmartCast OS and ad-supported WatchFree+ platform. This integration positions Walmart Connect as a competitive force in CTV advertising by combining shopping and viewing data for personalized, high-margin…

Walmart and NBCUniversal are launching shoppable ads during NBC’s Thanksgiving NFL game, featuring QR codes, "text-to-shop" functionality, and Walmart’s "Deals of Desire" campaign. This partnership uses Walmart Connect’s purchase data and NBCU’s platform for precise ad measurement, blending live sports…

Walmart is launching a Black Friday campaign that combines episodic Hollywood storytelling with retail advertising, featuring stars like Taye Diggs and Lisa Rinna. This innovative, ten-part series aims to capture viewer attention with TV-inspired narratives and cliffhanger endings across platforms,…