Search Result for 'YouTube'

YouTube's addition of Fox One and Peacock to Primetime Channels highlights a larger shift in the streaming industry, where control over discovery, subscriptions, billing, and consumer relationships is becoming more valuable than owning content alone. As consumers increasingly begin their…

Source Media Group’s Source Golf bundles top YouTube golf creators into a unified, TV-style ad product, turning fragmented creator inventory into scalable media for brands. The model expands golf advertising beyond tournament windows into always-on digital supply and positions creator-led…

YouTube generated an estimated $62B in 2025 revenue, surpassing Disney’s $60.9B media segment, according to MoffettNathanson. The milestone highlights a structural shift in media where distribution scale and the ability to aggregate global audience attention are becoming more powerful than…

YouTube is pulling away in video podcasts as the format hits mainstream scale. Ampere Analysis reports that 20% of global internet users watched a video podcast in the past month, including 11% on YouTube alone, positioning long-form, low-cost talk content…

The NFL is rumored to benegotiating a one-year, four-game regular-season package with YouTube. The short-term deal would give the league real-time data on pricing, ad demand, reach, and technical performance while preserving leverage across multiple bidders including Netflix and Amazon…

YouTube TV has begun rolling out lower-priced, genre-based bundles that give subscribers multiple downgrade paths without sacrificing core product features. The new Sports, Sports plus News, Entertainment and Family plans highlight YouTube TV’s growing leverage with programmers and its focus…

YouTube brought in over $60 billion in revenue in 2025, outpacing Netflix and rivaling Disney, thanks to a combined ad and subscription model now disclosed for the first time. This dual-engine approach, ads plus 325 million paid subscriptions, positions YouTube…

YouTube is beta testing Playables Builder, an AI-powered game creation tool developed with Google’s Gemini 3, aimed at helping creators easily develop and publish games within its Playables hub. This move positions YouTube as a direct competitor to platforms like…

PrestonPlayz has partnered with Studio71 to handle advertising sales across his TBNR creator network. With over 90 million social followers and a strong YouTube presence, Preston is positioning his family-friendly gaming content for premium brand partnerships and broader monetization. Studio71…

Netflix’s $82.7B bid for Warner Bros. Discovery is facing a hostile $30/share counteroffer from Paramount, backed by Gulf state funds and Affinity Partners. Paramount claims its deal is faster and more certain, while Netflix is leaning on YouTube’s dominance in…