Advertising

Netflix is turning GTA 6 demand into subscriber inventory with a six-hour exclusive window for Rockstar’s August 27 presentation. Netflix gets appointment viewing, ad inventory and audience data around one of gaming’s biggest launches without funding the game or owning…

Meta's agreed to an approximately $18 billion settlement that would impose enforceable limits on how Facebook and Instagram engage users under 18, including default two-hour daily caps, overnight restrictions, notification limits, expanded age assurance and stronger parental controls. The deal…

Netflix is evolving from a passive viewing platform to an interactive participation engine, introducing real-time voting to live content like Star Search and Dinner Time Live with David Chang. This strategic shift taps into behavioral psychology to create deeper emotional…

Kirby takes over Ask Skip this week to call out how today’s TV ratings miss huge swaths of audience behavior. Popular metrics like Nielsen’s The Gauge and eMarketer’s stats don’t account for mobile, global, or short-form viewing—leaving out platforms and…

Basics of Streaming breaks down how interactive advertising is reshaping monetization in the OTT space. By letting viewers choose, shop, or engage directly within streams, platforms like Amazon, Hulu, Roku, and YouTube are turning ads into active experiences that drive…

Amazon is executing a dual-platform streaming strategy in India, targeting subscription-ready audiences with Prime Video and mobile-first, ad-supported users through Amazon MX Player. Prime Video is investing in premium originals and theatrical releases, while MX Player is focused on scaled…