BrightLine powers interactive CTV advertising across the streaming ecosystem at scale, enabling brands to engage audiences with dynamic, remote-controlled ad formats. Trusted by the world’s largest streaming platforms including Disney, Warner Bros. Discovery, and NBCUniversal, BrightLine is the go-to interactive provider for Fortune 100 brands and global agencies. Its technology has supported hundreds of campaigns for advertisers like Progressive, Volvo, and State Farm.
Originally a pioneer in interactive linear TV, BrightLine anticipated the shift to streaming and became the first to bring interactive ad experiences to CTV. Unlike standard digital environments, CTV apps require direct, often custom-coded integrations. BrightLine built these connections app by app, laying the groundwork for the interactive ad infrastructure that powers today’s streaming ecosystem. This deep integration work is what makes BrightLine’s formats universally scalable across platforms—enabling a true “build it once, run it everywhere” model.
Today, BrightLine is the only provider that enables interactive ads at scale across every major ad-supported streaming platform—including Hulu, Disney+, Max, Peacock, and Paramount+—as well as leading FAST and vMVPD services like Tubi, Samsung TV Plus, Roku, and Sling TV. Its ads are compatible with all CTV devices, including Samsung, Roku, Fire TV, Apple TV, and more.
BrightLine is featured in the LUMAscape and partners with leading industry organizations such as the VAB, ANA, and Nielsen. It is also the official source of interactive CTV ad data for eMarketer. BrightLine’s work has earned numerous accolades, including MediaPost’s OMMA Award. Its campaigns run globally, with a growing presence across Europe, AMEA, APAC, Australia, and Latin America.
