David Howard Thornton as merciless “Art the Clown” in Terrifier 3
November 12, 2024
The third installment in the “Terrifier” movie franchise continues to be a godsend for Cineverse.
The low-budget slasher film, which has generated more than $78 million at the global box office, including $53.5 million across North American screens, helped jumpstart marketers’ interest in Los Angeles-based distributor’s C360 Audience Network, affording advertisers a scalable solution for reaching passionate fans of genres like anime, comedy, horror, indie films, true crime, and women’s entertainment.
C360, which claims to receive more than 20 billion CTV ad requests per month, saw October generate its most requests ever (up 53% from the previous-year period) largely due to the Oct. 11 theatrical release of Terrifier 3.
Cineverse and its Bloody Disgusting horror division used C360 to drive interest by promotion of the film, which included not only direct branding on Bloody Disgusting’s online platform, ScreamBox app and ScreamBox TV FAST channel, as well as inside the company’s Top 10 podcast network, but also access to OTT/CTV supply through C360 publisher partners.
This allowed Cineverse to better target, with high frequency of messaging, specific audiences such as Hispanic moviegoers, which traditionally over-index with horror. Terrifier 3’s campaign successfully reached horror fans — whether or not they were watching horror content — across channels such as AMC TV, BET, ESPN, ION TV, The Roku Channel, Scripps Networks, and Shudder, among others.
Not only was Terrifier 3 the top non-rated box office movie ever — with a No. 1 opening weekend — it also performed exceptionally well among Hispanic moviegoers, which according to PostTrak, made up 48% of the audience.
“We look forward to taking the success seen for Terrifier 3, other entertainment campaigns, and those across several other categories, to even more brands,” Terry City, SVP of ad sales at Cineverse, said in a statement.
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