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Parks: 37% of Connected TV Homes Use Samsung Consumer Electronics

Media Play News
December 11, 2024
in Insights, Events, Industry, Technology
Reading Time: 2 mins read
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Parks: 37% of Connected TV Homes Use Samsung Consumer Electronics
Parks: 37% of Connected TV Homes Use Samsung Consumer Electronics

Samsung was among the consumer electronics giants incorporating AI into their products to make smart TVs even smarter. (Media Play News staff photo)

Erik Gruenwedel

December 10, 2024

Parks Associates reports that among smart TV owners, which includes 66% of all U.S. internet households, more than 37% say Samsung is the brand used most often in the home.

Many consumer electronics manufacturers are equipping their TVs with platforms that allow control of other smart home devices, such as thermostats, lights, and cameras, so the position of most-used device will be significant as these capabilities expand throughout U.S. households, according to Parks.

Dallas-based Parks is hosting its 19th annual “Connections” summit on Jan. 7, 2025, at the next months Consumer Electronics Show in Las Vegas, highlighting the business of the internet-connected smart home.

“With the accelerating adoption of smart technologies, the industry is uncovering exciting new revenue streams and delivering greater value to consumers. This event is the ideal way to set the tone for the year ahead,” Mindi Sue Sternblitz-Rubenstein, VP, marketing at Parks, said in a statement.

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Tags: CES 2025connected homeConnections Summitconsumer electronicsMindi Sue Sternblitz-RubensteinParks AssociatesSamsung Tizensmart home devicessmart home technologysmart TVs
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