Accedo and Magine Pro have signed a binding agreement to merge their respective SaaS streaming businesses into a new jointly owned company. The deal combines Accedo One and Magine Pro’s platform operations to create, in the partners’ description, a global leader in SaaS solutions for OTT streaming.
The new company will operate independently from the Accedo Group, but will use Accedo’s global network and infrastructure as a key business partner and reseller of products and solutions. It will unite Accedo One’s team and platform with Magine Pro’s technology and customer base, serving broadcasters and streaming providers looking to scale and monetize OTT services.
Markus Hejdenberg, currently CEO of Accedo One, will lead the new company as CEO. Magine Pro CEO Matthew Wilkinson will take on the role of Chief Commercial Officer, and Kamal Bherwani will serve as Chairman of the Board. The entity is expected to begin operations later this month, pending customary regulatory approvals, which are anticipated by the end of December 2025.
Michael Lantz, CEO of Accedo, said, “Our customers expect us to lead product innovation and continue to drive the best experience both for them and the end user. Together with the talented team from Magine Pro, we will be able to focus our resources on growth and innovation.”
Matthew Wilkinson, CEO of Magine Pro, added, “With the maturing market for streaming, we believe that the winners will be the companies that can best help customers build thriving OTT businesses. Accedo is an ideal partner to create a joint venture with Magine, given their global reach, mature tech stack and headquarters in Stockholm, Sweden.”
Kamal Bherwani, Chairman of the new entity, commented, “This joint venture marks a pivotal moment for the streaming industry. By uniting the strengths of Magine Pro and Accedo One, we are creating a company with the scale, expertise, and ambition to redefine SaaS solutions for OTT streaming worldwide. As Chairman, I look forward to guiding this new organisation as it accelerates innovation, empowers customers, and sets new standards for growth in a rapidly evolving market.”
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