EXCLUSIVE: Recently launched DreamFlare AI has hired Cameron Purcell as Vice President of Development and Kelly Kanavas as Creative Executive.
Purcell has held roles at Universal Pictures, Annapurna, and MGM, focusing on content strategy and distribution. He was most recently head of film and TV at Korean video game publisher Krafton, and he is also founder of creative label For The Story Entertainment.
Kelly Kanavas joins from Netflix, where she helped develop animated film content, and she has also worked at Walt Disney Animation Studios, Paramount Animation, and CAA.
DreamFlare specialises in Gen-AI entertainment and interactive AI content across various genres. The company launched this summer with $1.65M in pre-seed funding from companies including FoundersX Ventures. Founders say the company has 20 hours of content so far and is “working with dozens of filmmakers creating in the space”.
According to its launch release, the company, co-founded by former Google employee Josh Liss and documentary filmmaker Rob Bralver, is envisioned as a sort of studio where creators work with storytellers to create video using third-party AI tools like Runway, Midjourney, ElevenLabs, and others. The videos will then be distributed through a subscription-based online service. Creators will earn money from revenue-sharing on subscriptions and advertising.
DreamFlare, the release said, will offer two types of animated content on the platform: Flips, which are comic book-style stories with AI-generated short clips and images that users can scroll through, and Spins, which are interactive choose-your-own-adventure short films where viewers can change certain outcomes of the story.
Purcell said: “DreamFlare stands at the intersection of technology and artistry, providing a space where creators can harness AI to push boundaries. The company is deliberately crafted to enrich the entire entertainment ecosystem, expanding the creative possibilities to partner with industry talent and discover all new opportunities for creators and audiences alike. Our mission is to support and amplify the human element of storytelling, making every collaboration a testament to innovation and artistic integrity.”
Meanwhile, Kanavas added: “Many creatives have all but given up on a career in Hollywood. With DreamFlare, these talented individuals can bring their stories to life for an audience in a whole new medium – while developing expertise in an important emerging technology. New tools enable opportunities to tell stories in truly new ways, and we are excited to see what storytellers from around the world dream up.”
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