Comcast is making a new play for value-conscious TV fans who wanted a slimmed-down channel lineup — and pay less.
The cable giant announced the launch of Sports & News TV, a new video package for Xfinity Internet broadband customers that includes 50-plus live news, sports and broadcast channels, plus access to Peacock. Sports & News TV is available for an “all-in” monthly price of $70 when combined with Xfinity Internet, with no contract required.
In marketing the package, Comcast is highlighting the fact that the $70/month price point is less than YouTube TV — which now costs $82.99/month after a price hike in December — as well as Disney’s Hulu + Live TV service, which starts at $81.99/month for live TV only. “Save $150/year over YouTube TV on our new ultimate entertainment experience,” the cable operator says on the Xfinity Sports & News landing page.
DirecTV earlier this month introduced a similar streamlined package called MySports, which initially includes 40 sports and broadcast channels and is available in 24 metro areas. It’s regularly priced at $70/month, after a three-month promo price of $50 monthly.
Separately, Comcast sells a cheaper streaming video package called Now TV that starts at just $20 per month for 125-plus channels — but it doesn’t include sports networks or local TV stations. Now TV also requires Xfinity Internet broadband service.
Comcast’s Sports & News TV package, available to new and existing Xfinity customers, includes: every local broadcast channel including ABC, CBS, Fox, NBC, Telemundo and Univision; national news channels including CNBC, CNN, Fox News and MSNBC; sports channels with live coverage including ESPN, ACC Network, Big Ten Network, FS1, Golf Channel and SEC Network.
In addition, Comcast’s Sports & News TV includes access to Peacock, the NBCUniversal streaming service that features original series, more than 8,000 hours of live sports including NFL football, Premier League soccer and WWE, movies, next-day access to all new shows from NBC and Bravo, plus library content and daily live news.
Comcast has seen its cable TV base shrink for years. It ended the third quarter of 2024 with 12.834 million domestic video customers, a loss of 365,000 for the period and down nearly 1.7 million from the year prior.
“With Sports & News TV, we’ve brought together top networks for live sports and news and Peacock, the best streaming service for sports fans, to create a new video bundle packed with the best content at an unbeatable price, all accessible within a premium viewing experience that makes it easy for customers to find the content they care about most,” said John Dixon, Comcast’s senior VP of entertainment. “Sports & News TV is a terrific option for customers looking for a great value in entertainment without sacrificing their favorite live sports and news channels.”
Sports & News TV offers up to 300 hours of cloud DVR storage. The package also throws in access to more than 100 streaming channels such as American Crimes, E! Keeping Up, Fox Sports, Telemundo Al Dia, Today All Day and Sky News.
Customers can opt to pay extra to add an X1 set-top box to their subscription to get features like Enhanced 4K, Multiview, Odds Zone and integrated search with the Xfinity voice remote. Sports & News TV is also accessible in-home and on-the-go via the Xfinity Stream app on supported third-party platforms like Apple TV and iOS, Amazon Fire TV and Roku.
Other add-ons available for Xfinity Sports & News TV are the More Sports & Entertainment package (an extra $9.995 per month), which includes channels like NFL RedZone, MLB Network, NBA TV and NHL Network and the Xfinity StreamSaver bundle with Netflix (with ads) and Apple TV+ (an additional $15 per month).
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