December 16, 2024
Ahead of the Dec. 26 launch of the second season of “Squid Game,” arguably Netflix’s most-anticipated content bow ever, the streamer has assembled a global portfolio of advertisers and marketers to help drive brand awareness.
Netflix is partnering with Burger King, Domino’s, Google, Doritos, Duolingo, Johnnie Walker, WhatsApp, Bibigo, and Xbox, among other brands, in addition to launching Squid Game-inspired “Kaws Young-Hee” Collectables, Puma Track Suit Collection, Crocs footwear and VandyThePink custom apparel.
Separately, the “Squid Game: The Experience” is now open in New York City, Sydney, and coming to Seoul in 2025.
“Our goal is to build partnerships that bring even more member joy in fun, surprising, and delightful ways,” Magno Herran, VP of brand and partner marketing at Netflix, said in a statement.
Herran said the streamer is offering third-party marketers the ability to become a part of the global “Squid Game” story alongside the show’s worldwide fandoms.
Indeed, “Squid Game” has generated a record 330 million viewers, and 2.8 billion hours streamed, since its launch on Sept. 17, 2021. Other top-streamed shows include “Stranger Things Season 4” with 1.84 billion hours; “Wednesday” Season 1 with 1.72 billion hours and 252.1 million views; and “Dahmer: Monster: The Jeffrey Dahmer Story” with 1 billion hours streamed.
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