June 26, 2025
PwC Consulting and Parrot Analytics June 26 announced a partnership to track and monetize digital media and streaming data.
Combining PwC consulting services with Parrot’s entertainment analytics, streaming economics, and content valuation platform, the pact aims to accelerate data-driven expansion of content, IP valuation, audience monetization, and value creation for global media.
“The collaboration with Parrot marks the beginning of a new era in decision-making for the global expansion of content,” Yusuke Harada, partner, PwC Consulting LLC, said in a statement. “We aim to identify new trends in content IP demand, mitigate risks, and achieve success in the rapidly evolving entertainment and media ecosystem alongside our clients.”
The two companies will launch their agreement in Japan.
“By combining PwC’s strategic advisory strength with our comprehensive content valuation and streaming economics capabilities, we’re equipping our clients with a laser-focused perspective to allocate resources, optimize distribution strategies, and expand into new markets,” added Alejandro Rojas, VP applied analytics and global head of Parrot IQ. “It’s a transformative leap for companies looking to succeed in today’s highly competitive global entertainment landscape.”
Subscribe HERE to the FREE Media Play News Daily Newsletter!
The Streaming Wars is intentionally ad-free
We don’t run display ads. Not because we can’t, but because we don’t believe in them.
They interrupt the reading experience. They cheapen the work. And they burn advertisers’ money on impressions nobody actually wants.
So we chose a different model.
We say the things people in this industry are already thinking but don’t say out loud. We connect the dots beyond the headline and focus on explaining why things matter to the people working in this business.
If you believe industry coverage can exist without clutter and interruption, you can support it here → SUPPORT TSW.
Support is optional. But it directly funds research and continued coverage — and helps prove this model can work.
Support TSW →
