TiVo is back…sort of. Xperi, the owner of the TiVo brand as of 2019, announced at CES 2025 that TiVo OS will be available in the US for the first time on Sharp TVs. The storied TV brand was last seen stateside as the TiVo Stream 4K, a $50 streaming dongle. This new software push makes TiVo the main interface of participating affordable TVs, and puts it in direct competition with Roku’s operating system.
“The Sharp Smart TV Powered by TiVo” is a pretty standard TV for 2025, with an “Ultra High Definition and High Dynamic Range 55” QLED screen,” according to Xperi, and three HDMI ports for connecting various accessories. It’s big differentiator is TiVo OS. The operating system aggregates content from streaming services, linear TV channels, and sports packages, and gives users access to “a vast library of free and paid content,” Xperi says. The OS also supports “natural voice navigation” and “advanced search and recommendation capabilities.” Nothing too revolutionary when compared to the competition, but TiVo’s at least known for making user-friendly ways of navigating TV content.
TiVo OS was originally announced in 2022, but TVs using the operating system didn’t start shipping until 2023, and only in Europe. Sharp’s TV will be the first new TiVo product in the US since the launch of the TiVo dongle. It doesn’t exactly feel like a triumphant return, but to a certain kind of home theater aficionado, the TiVo name still means a lot, and Sharp is poised to take advantage of it.
