Search Result for 'IP yield'

David Ellison outlined a plan to merge Paramount and Warner Bros. Discovery around a 30-film annual theatrical slate, a 45-day exclusive window, and a unified streaming platform combining HBO Max and Paramount+. The strategy is a scale play designed to…

David Ellison confirmed that if Paramount closes its acquisition of Warner Bros. Discovery, HBO and Paramount+ will merge into a single streaming service surpassing 200 million subscribers, consolidating billing, ad tech, identity, and engagement data into one platform. The move…

Antenna’s latest data shows U.S. SVOD growth slowing sharply, with new subscriptions falling 33% in 2025 to 18 million from 27 million in 2024, while Q4 growth cooled to 7%. The market isn’t adding households anymore, it’s reallocating them, with…

Netflix is projected to generate roughly $3 billion in advertising revenue this year, with forecasts reaching $8 billion by 2030 and nearly 10% of global CTV ad spend. Advertising now sits inside Netflix’s core operating model, increasing revenue density across…

The NBA is up 16% year over year in national viewership through the All-Star break, averaging 1.8 million viewers per game, its best midseason mark since 2018. The jump is largely driven by a 97% increase on NBC after shifting…

Roku, Apple, Scripps, and ChatGPT all made moves last week that reinforce one theme: control has replaced scale as the core competitive advantage in streaming. The leverage battle isn’t about content volume anymore. It’s about who controls billing, discovery, rights,…

Disney named Josh D’Amaro its next CEO, aligning leadership with a $60 billion investment in parks and experiences. His operational success in that division reflects Disney’s shift toward long-term, capital-intensive growth. Media remains key but now supports broader business goals,…

Peacock missed its 2024 breakeven target, posting a $552 million Q4 loss despite reaching 44 million paid subscribers. NBCUniversal’s original pitch, that advertising, sports, and bundling would drive profitable scale, failed to materialize, with costs outpacing revenue and key assumptions…

Basics of Streaming breaks down why Server-Side Ad Insertion (SSAI) is foundational to monetizing Connected TV. SSAI eliminates device instability, ensures consistent measurement, and preserves stream continuity—key to reliable ad revenue, especially in FAST and hybrid models. As more CTV…

Cineplex has integrated Rokt’s AI into its digital checkout, inserting third-party offers during ticket purchases to unlock new revenue without raising prices or altering the flow. This move monetizes millions of annual transactions and offloads operational complexity to Rokt, while…