Tag: AdCP

CNN is building agent-driven infrastructure that allows media transactions to execute autonomously through software, removing traditional intermediaries and compressing the supply chain. By aligning with IAB Tech Lab standards and prioritizing system readiness over immediate revenue, CNN is positioning itself…

Skip warns that agentic advertising, despite the buzz, isn’t a guaranteed win for publishers unless they actively shape how their inventory is defined and valued. While AI agents promise scalability and discoverability for high-impact formats, the risk is repeating programmatic's…