Tag: AI advertising

Omnicom and Interpublic Group (IPG) have received FTC approval to proceed with their $13.5 billion merger, creating the world's largest advertising holding company. However, the green light comes with strict conditions aimed at preventing politically motivated media buying, prohibiting coordinated…

WndrCo, co-founded by Jeffrey Katzenberg, co-led a $15.5 million Series A round for Creatify, an AI-powered platform that rapidly generates social video ads. Creatify’s AdMax leverages AI to mimic high-performing content on platforms like TikTok and Instagram, aligning with a…

tvScientific is aiming to bring AppLovin’s AI-driven, outcomes-based ad model from mobile to CTV, backed by a recent $25.5 million Series B funding round. The company is focused on transparency and control, offering advertisers log-level data and the ability to…

Founder Mark Douglas gave ADWEEK a pre-market breakdown of MNTN’s IPO, which launched at $16 per share and valued the CTV ad tech firm at $1.2B. The offering was 14x oversubscribed, fueled by demand from small and mid-sized businesses adopting…

Microsoft is shutting down its Xandr Invest DSP as part of a strategic pivot toward AI-powered, privacy-conscious advertising, aligning with its broader consolidation under the Microsoft Advertising Platform. This move reflects a growing divide in ad tech, where Big Tech…

Warner Bros. Discovery (WBD) has introduced AI-powered ad solutions on Max: Shop with Max and Moments. Shop with Max links products from content to advertiser catalogs using QR codes, while Moments delivers contextually relevant, privacy-focused ads based on metadata. These…

AppLovin’s shares surged 45% after reporting Q3 earnings and revenue that beat expectations, driven by its AI-powered ad engine AXON. The company reported a 39% revenue increase to $1.2 billion, surpassing estimates, and 300% growth in net income to $434.4…