Tag: AI production tools

Netflix is all in on artificial intelligence

The Take

Netflix Bets on Cultural Moments and AI-Powered Errything

Kirby Grines

October 28, 2025

Kirby looks at how Netflix is evolving from a content platform into a cultural operator, staging IP like Stranger Things as real-world fan events while embedding AI across ad creation, production, and personalization. The company is designing moments, not just…

The Take

The AI Apocalypse Is Coming and Netflix Is Selling Ads On It

Kirby Grines

by The Streaming Wars Staff

October 28, 2025

Netflix is going all-in on AI, using it to power new ad formats, streamline production, and drive global scalability. Despite a surprise tax bill and an EPS miss, the company delivered its best ad sales quarter ever, doubling upfront commitments…

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