Tag: attention economy

YouTube generated an estimated $62B in 2025 revenue, surpassing Disney’s $60.9B media segment, according to MoffettNathanson. The milestone highlights a structural shift in media where distribution scale and the ability to aggregate global audience attention are becoming more powerful than…

Crocs used its five-part vertical microdrama Charmed to Meet You to test serialized storytelling as a distribution strategy, embedding Jibbitz directly into the plot to drive engagement rather than running a traditional campaign. The move reflects a broader shift toward…

Kirby examines the assumption that all ad impressions are psychologically equal, arguing that attention state, not scale, determines receptivity and pricing power. He contends that formats aligned with cognitive state such as DOOH, pause ads, and culturally anticipated moments like…

Skip confirms AI’s full entry into the media economy, competing directly with publishers, platforms, and streaming services for brand dollars. Conversational AI captures sustained intent and high-density first-party signal, turning interaction data into premium inventory and shifting leverage to whoever…

YouTube brought in over $60 billion in revenue in 2025, outpacing Netflix and rivaling Disney, thanks to a combined ad and subscription model now disclosed for the first time. This dual-engine approach, ads plus 325 million paid subscriptions, positions YouTube…

Streaming economics are shifting from content-driven strategies to control over systems like discovery, access, and monetization. With rising marginal costs in areas like cloud gaming and AI, ads are reappearing at points of access rather than within core experiences. Discovery…

Kirby argues the industry’s still misallocating capital by prioritizing content ownership over discovery. In an era where attention is won through algorithmic feeds and interfaces, control over distribution mechanics matters more than who funded the content.

Kirby reiterates that YouTube is TV, arguing the platform has already redefined what television means by becoming the most-watched service on actual TVs in the U.S. The resistance, he contends, isn’t about viewer behavior, it’s about preserving outdated compensation models…

New data from Parks Associates shows that social video now accounts for 20% of all TV viewing in U.S. internet households, surpassing both pay TV and broadcast. It’s a shift that backs up what we’ve been saying: creators aren’t just…

YouTube is considering adding a daily timer to limit how long users can watch Shorts, signaling a major shift in strategy from the platform that perfected doomscrolling. The move isn’t about digital wellness—it’s about rechanneling engagement toward higher-value formats like…