Tag: audience engagement

Basics of Streaming breaks down how the creator economy has become foundational infrastructure for the streaming industry. What began as individual talent has evolved into programmable distribution networks that drive engagement, discovery, and retention. From short-form content and live video…

Creator advertising is exploding, with IAB projecting $37 billion in spend for 2025, a 26% increase from last year. Brands are shifting dollars toward mid-tier creators because they deliver consistent engagement and drive reliable performance at scale, far outpacing traditional…

Kirby explores how gaming is becoming essential to streaming strategy, with Netflix leading the charge. Looper Insights reveals industry execs see gaming as key to engagement, but most are waiting on Netflix to prove its value. If Netflix succeeds, it…

Rebecca Avery is back dismantling another myth in Insiders Circle, this time taking aim at the belief that more content means more audience. She argues that bloated libraries often deliver diminishing returns, operational headaches, and discovery fatigue, while leaner, well-curated…

The Golden Globes will introduce a podcast category in 2026, spotlighting the format’s growing influence in the Creator Economy and its appeal to both talent and major streaming platforms. Podcasts tied to popular IPs, such as “The Office” and “Seinfeld,”…

Tubi logged over 1 billion viewing hours in May, signaling a significant shift in how FAST success should be measured—by actual watch time, not MAUs. While others flaunt app opens, Tubi has focused on sustained engagement, now capturing 2.2% of…

In response to a question about whether binge or weekly releases are smarter in 2025, Skip breaks down why there’s no universal answer—just strategic trade-offs. Binge drops deliver fast discovery and viral heat but lose steam quickly. Weekly releases, as…

Triller Group has integrated its subsidiaries, Julius and Amplify.ai, to enhance AI-driven influencer marketing. The collab combines Julius’s influencer discovery and campaign analytics with Amplify.ai’s AI-powered audience engagement tools, providing brands with a streamlined, data-driven solution.

Kirby unpacks Hub's latest Video Redefined report, which highlights Gen Z's growing preference for short-form, mobile-first content on platforms like TikTok and YouTube over traditional TV and movies. The report emphasizes that younger audiences value convenience, authenticity, and instant engagement,…

Paul Pastor critiques how media companies are overly focused on short-term gains from long-form content strategies while neglecting the rapidly growing dominance of platforms like YouTube and TikTok. He warns this misstep could alienate younger audiences and miss long-term monetization…