Tag: audience measurement

Everybody wants convergence, but nobody agrees on what it actually means. Andrew Rosenman argues that linear TV and programming owners still hold strategic advantages in converged advertising because they control inventory, audience reach, and campaign execution across platforms.

Omdia’s latest forecast shows the global TV and online video market growing to $1.03 trillion by 2030, but the real story’s advertising overtaking subscriptions as the industry’s primary revenue driver. That shift’s happening without a unified measurement system, creating inefficiencies,…

The NFL supports Nielsen’s big data + panel measurement model as a key step forward but says more work is needed—especially around co-viewing and streaming metrics. Chief data officer Paul Ballew highlighted ongoing collaboration with Nielsen and interest in alternatives…

Barb will begin tracking YouTube viewership on TV sets in Q3 2025, reporting daily audience figures for 200 channels in partnership with Kantar Media and SeeViews. This follows a successful 2024 pilot and reflects YouTube’s growing presence on TV, which…

Nielsen will phase out its panels-only measurement solutions by the end of 2025, shifting to its hybrid "Big Data & Panel" product that combines traditional panel data with data from smart TVs, cable boxes, and streaming services. This move comes…

Paramount Global’s split from Nielsen has led to restricted access to its ratings data for advertisers, with Nielsen removing Paramount data from transactional files. Paramount now uses VideoAmp for audience measurement, despite discrepancies with Nielsen’s counts. The shift occurs amid…

The Hollywood Reporter explores how TV ratings collide with streaming as Nielsen’s new "panel plus big data" measurement gains approval. Used by Amazon for Thursday Night Football, it boosts reported viewership by 8%, highlighting streaming's growing impact on audience metrics…

Comscore has been awarded a U.S. patent for its "Personifying Viewership Data" solution, which uses Big Data and predictive modeling to estimate person-level TV viewership, including co-viewing. This technology, integrated into Comscore's measurement tools, enhances demographic targeting accuracy for marketers…

Nielsen CEO Karthik Rao addressed the firm’s contract dispute with Paramount Global, rejecting claims of "substantial price increases" and asserting that Paramount is seeking an unsustainable 50% price cut. Rao highlighted Nielsen’s investments in upgrading its measurement tools and emphasized…

Paramount Global has ended its audience measurement contract with Nielsen due to disagreements over price increases, which Paramount considers unreasonable given the industry's shift toward digital and multi-platform viewing. To maintain ad tracking, Paramount plans to use alternatives like VideoAmp…