Tag: Barstool Sports

Kirby explains why video podcasts are becoming retention infrastructure for streaming as companies chase cheaper ways to drive habit, ad inventory, and creator-led loyalty. The format can pull recurring weekly hours into owned ad systems, but streamers risk killing the…

Netflix has struck a multiyear, eight-figure annual deal with Barstool Sports for exclusive video rights to top sports podcasts including Pardon My Take, The Ryen Russillo Show, and Spittin’ Chiclets. This move is part of Netflix’s broader strategy to challenge…

ESPN hiring Katie Feeney as a sports culture and lifestyle host marks another step in its pivot toward personality-driven, digital-native content. Barstool Sports producer Hank Lockwood noted the move highlights how ESPN is adapting to a content style pioneered by…

Fox Sports has struck a broad partnership with Barstool Sports, integrating Dave Portnoy into Big Noon Kickoff, launching a new FS1 show, and expanding Barstool's college football presence across Fox platforms. This isn't just about content; it's a strategic shift…

Fox Sports is close to signing a deal with Dave Portnoy that would place him on its Big Noon Kickoff college football pregame show and bring Barstool Sports content to FS1. The move aims to attract younger viewers and serve…