Tag: Coupang Play

Korea’s premium VOD market surged to $1.1 billion in H1 2025, with subscriptions reaching 24.5 million. Netflix leads with 8.2 million subs, thanks to local hits like Squid Game and a free ad-supported tier via Naver Plus. Meanwhile, local platforms…

Netflix holds a 31% share of South Korea’s streaming market, but local platforms Tving, Coupang Play, and Wavve collectively command 40%, according to Omdia. Tving, backed by CJ ENM, is investing an additional $106 million into content this year on…

Netflix held a 35% share of South Korea’s streaming market in 2024, but Tving closed in at 34%, driven by local partnerships, original content, and an ad-supported tier. Coupang Play gained traction with 3.2 million subscribers, while Wavve and Disney+…