Tag: creator tools

Adobe has partnered with YouTube to integrate its Premiere mobile app into the Shorts creation flow, enabling creators to edit and upload content directly from the YouTube app. The move supports both Adobe’s push into mobile content creation and YouTube’s…

YouTube Shorts is rolling out upgraded creation tools—an enhanced video editor, AI-generated stickers, beat-synced clips, and smarter templates—in a direct swipe at TikTok. The update drops just ahead of the April 5 TikTok ban (which will get delayed), positioning YouTube…

YouTube reported surpassing 1 billion daily viewing hours in 2024, showcasing its dominance in the global streaming landscape. Its universal appeal contrasts sharply with traditional media and SVOD platforms, which face fragmented regional dynamics, as highlighted in The Streaming Wars’…

Spotify has launched "Spotify for Creators," a new platform enhancing video and monetization options for podcast creators. This update adds tools for hosting, analytics, short-form video uploads, and revenue from Premium subscriber views and dynamic ads. Spotify aims to grow…

YouTube reported a 12% year-over-year increase in Q3 ad revenue, reaching $8.92 billion, driven by increased TV screen viewing and a 20% rise in upfront ad commitments. The platform's growing dominance in living-room viewing has positioned it as a leader…