Tag: cultural relevance

Kirby says media companies are overfocused on what audiences watch and underfocused on what they recommend. As discovery shifts to group chats, creators, social platforms, podcasts, and fan communities, viewers who persuade others to watch can create more value than…

Netflix is solidifying Brazil as a strategic hub in Latin America by opening a dedicated São Paulo headquarters and pre-licensing domestic streaming rights to the Oscar-nominated film The Secret Agent. This approach emphasizes precision over scale, investing heavily where cultural…

Ask Skip breaks down why brands are acting like content companies, arguing it's less about strategy and more about surviving in a fight for attention. With limited screen time and endless noise, content is the cheapest way to stay culturally…

Kirby analyzes last week’s biggest stories, highlighting how strategic restraint is outperforming big spending. Netflix and Sony leaned into global windowing for consistency and leverage. Gap’s new Chief Entertainment Officer reflects a move to internalize cultural relevance. Apple licensed AI…

Gap has named former Paramount executive Pam Kaufman as its first Chief Entertainment Officer to lead its newly formalized “Fashiontainment” strategy. This move signals a strategic shift from traditional retail to building long-term cultural relevance by internalizing entertainment, content, and…