Tag: customer ownership

Amazon and Roku are making it easier for streaming services to outsource customer acquisition, billing, account management and distribution, shifting portions of the DTC cost base into variable expenses tied more closely to subscriber growth. That gives smaller and specialty…

Amazon’s quindle bundles AMC+, BritBox, MGM+, PBS Masterpiece and STARZ for $29.99 through Prime Video, nearly 39% less than buying them separately. The deal gives Amazon control of the customer relationship while giving the services a new acquisition and retention…

Amazon and other scaled distributors are turning customer ownership into a priced part of streaming distribution. For specialty services, the direct subscriber relationship increasingly makes sense only when the added margin, data and control outweigh the cost of acquiring and…

NBCUniversal is launching Universal+ in Japan exclusively through U-Next, giving it immediate access to more than five million paid subscribers without building a standalone local streaming service. The partnership trades some customer control for local scale while expanding NBCU’s monetization…

Amazon and Charter are increasing their streaming leverage by owning the discovery, billing, and checkout infrastructure that turns audiences into paying customers, while MS NOW is moving the other way by building a direct membership business. As churn and acquisition…

Ampere Analysis finds HBO Max leads peers in bundle scale across partners, markets, and packages. Streaming growth is increasingly driven by distribution deals, with discounted wholesale pricing functioning as the core customer acquisition cost. As more growth comes through hard…