Tag: customer retention

Basics of Streaming breaks down the operational and financial machinery behind a DTC streaming service, from video delivery and device apps to billing, rights management, advertising, and customer support. Every viewing hour, transaction channel, supported device, and failed payment adds…

Apple's new App Store subscription bundling framework gives developers the ability to partner with other developers and offer discounted subscription packages, extending a strategy that's long been used across streaming to improve retention and increase customer lifetime value. The addition…

The Streaming Wars spoke with executives from MyBundle TV, Bango, eClerx, and Giant Worldwide about how streaming services leverage Black Friday to drive growth. Platforms like Hulu, Disney+, and Peacock attract subscribers with steep discounts, while bundling, data-driven personalization, and…

The subscription economy is shifting towards indirect channels like banking apps and telcos, with 63% of SVOD subscriptions acquired through these platforms in 2023. Consumers prefer centralized management for convenience and data security, driving banks and telcos to offer subscription…