Tag: data privacy

Infillion, Best Buy and Google show how expensive it’s getting to connect CTV ads with store visits and sales. Closed-loop measurement can help win more ad spend, but sellers that don’t own the necessary purchase, location and identity data have…

Google was fined €403 million by Ireland’s Data Protection Commission over GDPR violations tied to its handling of European users’ location data. The case raises compliance risks for ad targeting and store-visit measurement, where platforms need clear consent, lawful processing…

Skip examines why behavioral data doesn’t equal consumer understanding. Viewers may accept ads to save money or notice them while second-screening, but that doesn’t prove attention, enthusiasm, or permission for deeper targeting.

TikTok has agreed to spin off its U.S. business into a separate entity controlled by Oracle, Silver Lake, and MGX, resolving years of regulatory tension with a deal set to close in January. The new structure gives U.S. firms governance…

From the Archives revisits the rise of Automatic Content Recognition (ACR), the tech that turned smart TVs into real-time viewership trackers and reshaped the economics of modern TV advertising. Embedded directly into TV firmware, ACR enabled OEMs and ad tech…

Jack breaks down how evolving privacy laws like GDPR and CCPA are reshaping the media industry, especially with AI and blockchain tech on the rise. He highlights the shift away from third-party cookies and the push for privacy-first business models,…

Jack explores the current role of AI in audience segmentation for CTV, highlighting how AI-driven analysis allows advertisers to deliver hyper-targeted ads to specific groups based on detailed behavioral insights, however he notes some challenges you need to be paying…