Tag: data privacy

TikTok has agreed to spin off its U.S. business into a separate entity controlled by Oracle, Silver Lake, and MGX, resolving years of regulatory tension with a deal set to close in January. The new structure gives U.S. firms governance…

Kaspersky has reported that over 7 million streaming passwords were leaked in 2024, mostly as part of broader credential theft schemes rather than direct breaches of streaming platforms. Netflix was hit hardest, with 5.6 million compromised accounts—particularly in Brazil, Mexico,…

From the Archives revisits the rise of Automatic Content Recognition (ACR), the tech that turned smart TVs into real-time viewership trackers and reshaped the economics of modern TV advertising. Embedded directly into TV firmware, ACR enabled OEMs and ad tech…

Jack breaks down how evolving privacy laws like GDPR and CCPA are reshaping the media industry, especially with AI and blockchain tech on the rise. He highlights the shift away from third-party cookies and the push for privacy-first business models,…

Jack explores the current role of AI in audience segmentation for CTV, highlighting how AI-driven analysis allows advertisers to deliver hyper-targeted ads to specific groups based on detailed behavioral insights, however he notes some challenges you need to be paying…

Titan OS is gaining traction as an independent TV operating system, now used by over 4 million active users and reaching 30 million households in Europe. With 40% of smart TVs lacking any OS, Titan offers robust ad products and…