Tag: FAST channels

Basics of Streaming breaks down why Server-Side Ad Insertion (SSAI) is foundational to monetizing Connected TV. SSAI eliminates device instability, ensures consistent measurement, and preserves stream continuity—key to reliable ad revenue, especially in FAST and hybrid models. As more CTV…

Basics of Streaming breaks down the FAST channel supply chain, showing how a once-niche format has become a core revenue engine for the streaming industry. FAST works by blending traditional linear TV programming with OTT flexibility, powered by sophisticated content…

DIRECTV has launched its native app on LG Smart TVs (2021+ models), enabling users to stream live channels, on-demand content, and over 100 FAST channels without extra hardware. The integration simplifies access to DIRECTV's Signature plans, Genre Packs, and MyFree…

Basics of Streaming breaks down how live, DVR, and time-shifted viewing have become essential pillars of modern OTT strategy. These features aren’t just conveniences, they directly impact engagement, session time, and retention. As more platforms lean into live events and…

Ask Skip challenges the assumption that creators are here to save streaming, arguing instead that they’re reshaping it. As platforms scramble to integrate creator-driven content, they overlook the fact that creators aren’t content providers, they’re business models with built-in audiences.…

Cyber Monday has overtaken Black Friday in retail ad spending, signaling a major shift toward digital-first holiday shopping behavior. Despite CTV's massive reach and high engagement, marketers continue to apply mobile performance tactics to what should be an influence-driven channel.…

Kirby takes a sharp look at how identity, not platforms, now drives media distribution. Creators are the new infrastructure, AI controls discovery and churn, and characters outperform brands in algorithmic environments. Legacy players are pivoting, through partnerships, consolidation, and experiential…

K-FAST underscored Korea’s global rise in streaming, with Korean-language content now the second most popular worldwide. Driven by strong government support, high-end production, and smart use of AI dubbing, Korean content from dramas to variety shows is poised to scale…

Lionsgate and Debmar-Mercury have launched MovieSphere Gold, a new all-movie digital multicast network now available in over 30 million U.S. households. Backed by Lionsgate’s deep library of contemporary films, the network aims to stand out in the growing diginet space…

Mark Rober is launching his own FAST channel, Mark Rober TV, on Samsung TV Plus, expanding his science-focused YouTube content into the streaming space. The move leverages Rober’s massive digital following and aligns with Samsung’s strategy to build a top-tier…