Tag: first-party data

Fandango anchors Versant’s push to build an owned consumer destination by unifying ticketing, transactional video, discovery and free streaming under one brand. Versant’s expanding the content library by more than 20%, committing 3,500 hours of owned programming and adding Bundesliga…

Skip says that search isn’t disappearing, but the traditional search box is losing its role as the primary gateway to consumer intent. AI, recommendation engines, creator platforms, retailer apps, and streaming interfaces are turning search into an embedded concierge layer…

Sky's £1.6 billion acquisition of ITV's media and entertainment business would combine the UK’s largest commercial broadcaster with its largest pay TV operator, giving Sky ITVX, major broadcast networks, and a much larger advertising, audience, and first-party data footprint. ITV…

Skip examines why behavioral data doesn’t equal consumer understanding. Viewers may accept ads to save money or notice them while second-screening, but that doesn’t prove attention, enthusiasm, or permission for deeper targeting.

New research finds viewers are increasingly willing to accept ads in exchange for lower streaming prices, making ad-free plans a premium option. The business challenge now, according to Kirby, is maximizing yield by pricing and designing ads around attention, break…

Skip explains why marketing still treats attribution like fact even though consumer behavior is increasingly hard to measure. Attribution still helps reduce uncertainty, but too many companies use it as proof of causality, which pushes budgets toward channels that are…

Spotify has launched “Spotify 20: Your Party of the Year(s),” a new in-app retrospective that gives users a lifetime breakdown of their listening history, including their first streamed song, top artists, total unique tracks played, and an all-time top 120…

DAZN’s acquisition of ViewLift positions it to operate as both a rights buyer and a full-stack streaming provider as U.S. local sports distribution undergoes rapid disruption. The move gives DAZN immediate DTC infrastructure capabilities at a time when teams are…

Netflix is projected to generate roughly $3 billion in advertising revenue this year, with forecasts reaching $8 billion by 2030 and nearly 10% of global CTV ad spend. Advertising now sits inside Netflix’s core operating model, increasing revenue density across…

Roku, Apple, Scripps, and ChatGPT all made moves last week that reinforce one theme: control has replaced scale as the core competitive advantage in streaming. The leverage battle isn’t about content volume anymore. It’s about who controls billing, discovery, rights,…