Tag: first-party data

Skip confirms AI’s full entry into the media economy, competing directly with publishers, platforms, and streaming services for brand dollars. Conversational AI captures sustained intent and high-density first-party signal, turning interaction data into premium inventory and shifting leverage to whoever…

HP is launching the HP Media Network to turn its global hardware base into an ad and streaming platform, including a new FAST channel. With potential help from Accedo, the initiative combines on-device ads, first-party data, and offsite campaigns to…

The Myers Report, surveying 3,500 ad leaders, forecasts strong 2025 growth for CTV, streaming, and OTT (24% significant, 51% moderate growth). First-party data (21% significant, 43% moderate), retail media (23% significant), diverse-owned media (16% significant), and programmatic ads (15% significant)…

Nielsen received MRC approval to integrate first-party streaming data from platforms like Amazon into its ratings, aiming to enhance cross-platform measurement accuracy. This shift, beginning with Amazon’s Thursday Night Football, has prompted debate, with some industry groups claiming it unfairly…