Tag: Hub Entertainment Research

Hub Entertainment Research reports that consumers are hitting their subscription limits, with those paying for three or more services saying they’re unwilling to spend more. The average consumer is only willing to go slightly above the $83/month they already spend.…

Hub Entertainment Research reports that 72% of all U.S. TV viewing is now ad-supported, with streaming accounting for 42% of that time. Viewers increasingly see streaming as one of the best values in entertainment, ranking just behind vacations. While tolerance…

A Hub Entertainment Research survey shows households now use an average of 13 entertainment sources, the highest since the survey began, with younger audiences under 35 using 16 sources and families averaging 17. Despite the variety, only half of these…

Apple appears to be shifting its strategy by licensing its original films to third-party platforms to expand content visibility and boost revenue. This marks a departure from Apple’s exclusivity-driven streaming model and addresses the platform’s financial performance challenges, despite its…

Hub Entertainment Research reveals that around 70% of FAST users subscribe to three or more SVOD services like Netflix, Hulu, or Amazon Prime Video. These "video omnivores" frequently switch services based on content and value, with 59% adding and 41%…