Tag: Hub Entertainment Research

Hub Entertainment Research's 2026 How to Monetize Video study finds that low price now drives 21% of a streaming service's perceived value, while average household subscription TV spending remains capped at $82 per month. Free services including Tubi, Pluto TV,…

Skip examines why behavioral data doesn’t equal consumer understanding. Viewers may accept ads to save money or notice them while second-screening, but that doesn’t prove attention, enthusiasm, or permission for deeper targeting.

New research finds viewers are increasingly willing to accept ads in exchange for lower streaming prices, making ad-free plans a premium option. The business challenge now, according to Kirby, is maximizing yield by pricing and designing ads around attention, break…

Skip argues that FAST has moved from growth story to clutter problem, with real audience demand now exposing how many channels were built around supply instead of viewers. His analysis frames FAST’s next phase around curation, platform power, advertiser selectivity,…

Hub Entertainment Research found consumers are increasingly turning back to streaming bundles as subscription costs and price hikes continue piling up across the market. The report shows affordability, billing simplicity, and subscription management are becoming major competitive advantages as streaming…

Kirby breaks down last week’s biggest stories and finds the throughline: the streaming industry isn’t splitting into lanes anymore, it’s collapsing into one giant fight for attention, monetization, data, and habit.

Hub Entertainment Research found FAST audiences now behave much more like premium streaming subscribers, with users still paying for TV services while treating free streaming as a core part of their viewing habits. The study also shows growing overlap between…

Hub’s latest Connected Home data shows TV operating systems are becoming the control layer for both streaming and the broader AI home, with Roku and Amazon using their OS footprint to shape discovery, subscriptions, advertising, and device coordination. The report…

Hub Entertainment Research’s latest survey shows sports fans have access to more games than ever, but fragmented rights across broadcast, cable, and streaming have made figuring out where to watch increasingly frustrating. The findings highlight the growing importance of discovery…

Hub Entertainment Research reports that consumers are hitting their subscription limits, with those paying for three or more services saying they’re unwilling to spend more. The average consumer is only willing to go slightly above the $83/month they already spend.…