Tag: IMG

IMG President Adam Kelly says we’re in a “golden age of sport,” with record-breaking viewership fueled by Netflix, Amazon, and YouTube. He credits tech-driven distribution and live content’s scarcity for booming demand, while dismissing concerns of a bubble. Despite the…

The 2025 Esports World Cup is live in Riyadh with $70M in prizes across 26 events, aiming to unify global gaming communities and grow esports beyond Twitch and YouTube. Backed by Saudi Arabia and stars like Cristiano Ronaldo, the event…

United Football League signed a global media rights deal with DAZN for the 2025 season, expanding its reach to over 200 international markets. The deal excludes the U.S., China, and select countries but makes all games available for free on…

MLS is moving its studio production to WWE headquarters in Stamford, Connecticut, under an expanded deal with IMG. The new 30,000-square-foot facility will support live programming for MLS Season Pass on Apple TV+, with plans to enhance content and production…