Tag: Innovid

Microsoft posted $76.4 billion in revenue for fiscal Q4, up 18% year-over-year, driven by strong performance across all segments, including a 21% jump in advertising revenue. The gains were fueled by increased demand and new AI-powered tools enhancing ad targeting…

Roku has introduced Roku Data Cloud, an analytics platform offering advertisers insights into viewership habits within its ecosystem. Integrated with partners like Omnicom, PMG, and iSpot.TV, it enhances campaign planning and measurement while complementing Roku Exchange. This move strengthens Roku's…

Mediaocean has agreed to acquire Innovid for $500 million, merging it with its 2021 acquisition Flashtalking to create a leading independent ad tech company focused on creative, CTV, and ad delivery across multiple channels. The deal, closing in early 2025,…