Tag: Instagram

Meta's agreed to an approximately $18 billion settlement that would impose enforceable limits on how Facebook and Instagram engage users under 18, including default two-hour daily caps, overnight restrictions, notification limits, expanded age assurance and stronger parental controls. The deal…

Media companies need to treat demand creation as an operating discipline, measuring how recommendations, creative resonance, fan communities, interfaces, and commerce signals drive viewing, subscriptions, and purchases. Walmart’s connected-TV commerce strategy, streaming’s ad-yield pressure, Big Tech distribution deals, and Paramount’s…

Hollywood’s fight with Big Tech is shifting from a battle for screen time to a battle over control, as tech giants increasingly influence distribution, data, advertising, production tools, and the economics behind entertainment. The Everything Era is forcing studios to…

Instagram’s TV push shows how media competition is shifting from format wars to attention wars. The winners in the Everything Era won’t defend TV, social, streaming, or gaming as separate lanes, they’ll use each format to build discovery, habit, engagement,…

Streaming economics are shifting from content-driven strategies to control over systems like discovery, access, and monetization. With rising marginal costs in areas like cloud gaming and AI, ads are reappearing at points of access rather than within core experiences. Discovery…

TikTok could reach $32.4 billion in global advertising revenue by 2025, capturing an 11% share of the social media ad market if it avoids a U.S. ban, according to WARC. The platform’s ad revenue is projected to grow 24.5% year-over-year…