Tag: log-level data

tvScientific is aiming to bring AppLovin’s AI-driven, outcomes-based ad model from mobile to CTV, backed by a recent $25.5 million Series B funding round. The company is focused on transparency and control, offering advertisers log-level data and the ability to…

Skip argues that CTV’s so-called transparency crisis is actually a feature of the current ad tech business model, not a flaw. Every layer — from SSPs to agencies and publishers — profits from keeping advertisers in the dark. Until advertisers…