Tag: media consumption

Netflix is the top global platform for anime, with 48% of viewers subscribing for its anime content, per a Dentsu study surveying 8,600 consumers across 10 countries. Anime is now a major driver of streaming subscriptions, especially among Gen Z…

Ampere Analysis reports that short-form video now surpasses streaming, broadcast TV, and gaming in daily usage, with 63% of the global online population engaging with platforms like TikTok, YouTube Shorts, and Instagram Reels daily. The format’s rapid growth is fueled…

Google’s Sanjay Gupta spotlighted Asia-Pacific as the future epicenter of global storytelling, driven by a tech-enabled creative boom and AI’s transformative power. Speaking at APOS, Gupta cited exponential growth in content consumption and creation across Asia, alongside examples of AI…

Horowitz Research’s 2025 survey shows streaming now accounts for 61% of weekly TV viewing, a sharp rise from 45% in 2024 and just 38% in 2020, while traditional TV viewing has dropped to 35%. Live content consumption is also shifting,…

We look at why The Trade Desk's entry into the TV operating system market signals a pivotal shift in the battle for control over the living room entertainment experience. As companies like Roku, Amazon, and Google have dominated this space,…

Generation X, accounting for over 40% of streaming watch time among Americans aged 50 and older, has become a key demographic in the streaming market. Streaming usage has grown by over 22% year-over-year, driven in part by this group’s increasing…

YouTube continues to dominate media consumption, especially in living rooms, holding 9.7% of all TV viewership in the U.S. in May 2024, surpassing Netflix's 7.6%. With over 150 million Americans watching YouTube on connected TVs monthly, it remains a formidable…