Tag: media operations

Skip explains why many companies are using AI as a cost-cutting tool first and a product improvement tool second. AI can absolutely improve discovery, support, personalization, workflows, and media operations, but too many companies are pointing it at headcount reduction…

Rebecca shows that streaming companies can’t keep treating operations as a downstream function of technology strategy. She lays out how hypergrowth challengers, post-merger companies, and legacy media giants all hit the same wall: AI and automation only work when metadata,…

The NFL’s AI-assisted scheduling shows how sports leagues are evolving into programmable media companies, where scheduling now drives monetization, distribution, advertising, and global audience strategy. The piece argues that operational infrastructure, not just media rights, will determine competitive advantage in…

AI is giving media companies near-infinite execution capacity across localization, marketing, personalization, and content packaging, but it's also creating significantly more coordination complexity and infrastructure costs. As content generation scales, competitive advantage may shift toward companies that can efficiently manage…

AI adoption in media isn’t driving widespread job replacement, it’s accelerating workflow throughput as teams are pushed to produce more content across more endpoints without added resources. The real impact is happening inside the content lifecycle, where AI reduces friction…

Kirby argues that calling yourself an AI company has become meaningless shorthand that obscures what your company actually does, forcing buyers to work harder to understand real value and differentiation. AI isn’t the story. Companies that clearly explain how they…

Rebecca Avery (Integration Therapy) outlines how streaming operations can improve efficiency by treating content acquisition, delivery specs, and rate cards as one integrated workstream. When these functions are aligned, networks can better manage unit costs, avoid operational debt, and make…

Rebecca Avery argues major tech upgrades won’t meaningfully fix revenue leakage in streaming. While operational inefficiencies are real, they typically account for just 1–5% in revenue loss—far less than the 30% drag caused by poor strategic alignment. Too often, companies…

Rebecca Avery urges media companies to rethink vendor relationships that have become too embedded. While vendors offer speed and expertise, unchecked reliance can weaken internal agility, clarity, and control. She outlines how to reset these partnerships with intentional boundaries and…