Tag: NASCAR

ESPN and The CW are turning CW Sports into a broader distribution play, with more than 800 hours of live sports heading to ESPN’s Unlimited tier while CW entertainment programming lands free on The Roku Channel the day after broadcast.…

Versant has launched USA Sports, a new division aiming to unify and elevate its sports programming across USA Network, Golf Channel, and CNBC. The unit, which will air over 10,000 hours of content including NASCAR, Premier League, WWE, and a…

Andrew Wamugi unpacks TNT Sports' decision to go direct-to-consumer with its own app in 2025, marking a strategic break from HBO Max and a renewed push for brand independence under Discovery Global. While the standalone move suggests confidence in its…

Fox has launched its Fox One streaming service on Prime Video for $19.99 per month, offering U.S. subscribers access to live sports, entertainment, and news. The deal brings NFL Sunday games, MLB coverage, and the 2026 FIFA World Cup to…

NASCAR expects its move to Prime Video in 2025 to match cable viewership, projecting at least 2 million viewers per race. This marks the first time premier NASCAR events will be exclusively streamed, with five races airing on Prime as…

NASCAR is launching its first FAST channel, the "NASCAR Channel," on Tubi starting January 29, offering 24/7 free content, including classic races, original series, live events, and documentaries. This partnership helps NASCAR expand its audience reach, deepen fan engagement, and…

NBC Sports and Peacock set viewership records in 2024, with over 400 billion minutes watched across major events like the Paris Olympics, NFL playoffs, and the Kentucky Derby. Key highlights include a record 30.4 million primetime viewers for the Olympics,…

The CW, has laid off over two dozen employees across its publicity and programming teams as it pivots to a more profitable focus on live sports and unscripted content. This restructuring aligns with Nexstar’s strategy to cut programming costs by…