Tag: platform strategy

Roku’s “See You in Roku” campaign turns Roku City into an interactive entertainment property through six cinematic shorts, an explorable digital environment and a home-screen takeover. The expansion gives Roku more premium advertising inventory and greater control over content discovery…

YouTube's addition of Fox One and Peacock to Primetime Channels highlights a larger shift in the streaming industry, where control over discovery, subscriptions, billing, and consumer relationships is becoming more valuable than owning content alone. As consumers increasingly begin their…

Basics of Streaming breaks down content discovery as a layered system spanning metadata, OS-level placement, in-app UX, personalization, and off-platform triggers that collectively drive engagement. As content libraries expand and fragmentation grows, discovery has become a key driver of retention,…

Hub’s latest Connected Home data shows TV operating systems are becoming the control layer for both streaming and the broader AI home, with Roku and Amazon using their OS footprint to shape discovery, subscriptions, advertising, and device coordination. The report…

From the Archives examines how Roku’s shift from a neutral device to a platform control layer has moved power toward its owned interface, discovery, and monetization systems. The Roku Channel, subscription aggregation, and hardware-level distribution like remote shortcuts have positioned…

TikTok has agreed to spin off its U.S. business into a separate entity controlled by Oracle, Silver Lake, and MGX, resolving years of regulatory tension with a deal set to close in January. The new structure gives U.S. firms governance…

Platforms, not content are the real product. Control over the interface now dictates visibility, discovery, and ultimately monetization. Whether it’s universal search, homepage placement, or FAST row presence, success depends on how (and where) content shows up, not just what…

Basics of Streaming explores how universal search, a powerful tool now controlled by platforms, has become the primary gatekeeper in streaming. As fragmentation and viewer fatigue surge, TV OS-level search layers dictate what gets surfaced, watched, and monetized, shifting power…

Netflix posted record third-quarter revenue of $11.5 billion and delivered its strongest ad sales quarter to date. However, a $619 million tax-related charge from a dispute with Brazilian authorities dragged earnings below expectations and broke its six-quarter streak of beating…

Ask Skip calls out the overuse of “hours watched” as a hollow engagement metric that rarely connects to real business outcomes. While streamers celebrate time spent, most fail to prove how it drives revenue, loyalty, or retention—especially when that time…