Tag: podcast advertising

Spotify’s testing a Skip Ahead button for select Premium subscribers that can bypass publisher-sold podcast sponsorships in one tap while Spotify-sold ads remain ineligible, giving its own inventory a structural advantage. The feature could weaken independent host-read sponsorship economics by…

Spotify’s podcast pivot is turning creator ownership into a more profitable form of platform control. By stepping back from costly exclusives and letting creators absorb production risk, Spotify can still shape discovery, monetization, data and distribution without needing to own…

Digiday analysis shows podcast advertising is surging as the format shifts to video and CTV. Vox Media saw double-digit podcast ad growth in the past year. Audacy and Wondery also reported YoY revenue increases. CPMs for video podcasts on CTV…

CBS has expanded its podcast partnership with Audacy to include 39 news and entertainment shows. The deal builds on their CBS Sports collaboration and adds titles like 48 Hours, Survivor, and The Late Show With Stephen Colbert, creating new ad…