Tag: Rebecca Avery

Rebecca Avery examines what streaming content really costs, what it returns, and how long its value lasts. She argues that streamers need to measure the full content value chain, including acquisition, processing, storage, curation, distribution, and monetization, rather than relying…

Rebecca shows that streaming companies can’t keep treating operations as a downstream function of technology strategy. She lays out how hypergrowth challengers, post-merger companies, and legacy media giants all hit the same wall: AI and automation only work when metadata,…

Rebecca Avery is back dismantling another myth in Insiders Circle, this time taking aim at the belief that more content means more audience. She argues that bloated libraries often deliver diminishing returns, operational headaches, and discovery fatigue, while leaner, well-curated…

Rebecca Avery urges media companies to rethink vendor relationships that have become too embedded. While vendors offer speed and expertise, unchecked reliance can weaken internal agility, clarity, and control. She outlines how to reset these partnerships with intentional boundaries and…