Tag: See You in Roku

Why Roku Turned Its Home Screen Into a Streaming Discovery Engine

News

Roku Is Building a Theme Park on Your Home Screen

The Streaming Wars Staff

July 28, 2026

Roku’s “See You in Roku” campaign turns Roku City into an interactive entertainment property through six cinematic shorts, an explorable digital environment and a home-screen takeover. The expansion gives Roku more premium advertising inventory and greater control over content discovery…

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