Tag: server-side ad insertion

Basics of Streaming explains why streaming ad economics depend on yield, not CPM alone, as fill, pricing, eligible demand, ad load, and technology determine what each viewing hour is worth. As ad-supported inventory grows faster than demand in some markets,…

Basics of Streaming explains that live streaming reliability depends on every part of the delivery chain, from production and encoding to authentication, DRM, advertising, CDNs, and the player. Keeping live events online requires redundancy across different failure domains, real-time monitoring,…

Basics of Streaming breaks down why Server-Side Ad Insertion (SSAI) is foundational to monetizing Connected TV. SSAI eliminates device instability, ensures consistent measurement, and preserves stream continuity—key to reliable ad revenue, especially in FAST and hybrid models. As more CTV…