Tag: short-form video

Vertical dramas are emerging as a serious growth channel for Hollywood, offering a fast, low-cost, and data-driven way to prototype IP, incubate talent, and monetize mobile attention. Apps like DramaBox, My Drama, and ReelShort are pulling in younger audiences and…

COL Group’s micro-drama app FlareFlow has surged into the Top 5 U.S. entertainment apps on Google Play and Top 8 on iOS within months of its April launch, amassing over 10 million downloads across 177 countries. The platform’s rapid growth…

ESPN is launching a TikTok-style vertical video feed within its newly revamped app, aiming to capture users' attention through short-form highlights, reactions, and user-generated content. This feature will sit alongside a beta version of a personalized, scrollable SportsCenter. The move…

From the Archives revisits Metacafe’s rise as a short-form video pioneer that predated YouTube, offering one of the first creator monetization programs with its Producer Rewards. At its peak, it ranked among the top global video platforms and forged early…

Ampere Analysis reports that short-form video now surpasses streaming, broadcast TV, and gaming in daily usage, with 63% of the global online population engaging with platforms like TikTok, YouTube Shorts, and Instagram Reels daily. The format’s rapid growth is fueled…

YouTube is integrating Google's Veo 3 AI video generator into YouTube Shorts this summer, aiming to boost creator innovation and viewer engagement. CEO Neal Mohan announced the move at Cannes Lions, citing Shorts’ 186% year-over-year viewership growth and 200 billion…

YouTube Shorts is now averaging 200 billion daily views, a 186% increase from a year ago, highlighting explosive growth in the short-form video segment. CEO Neal Mohan shared the milestone at Cannes Lions, where he also revealed that YouTube dominates…

NAB 2025 showcased a shift from hype to operational pragmatism, with industry leaders focusing on scalability, infrastructure, and sustainable monetization. Six key trends emerged: embracing fragmentation, prioritizing total cost of ownership, adopting hybrid workflows, embedding practical AI, elevating short-form content,…

Accedo's Nikki Perugini emphasizes the importance of generational understanding in OTT product design, with a focus on Gen Z’s unique digital behaviors and expectations. As mobile-first digital natives, Gen Z demands intuitive, hyper-personalized, and visually engaging user experiences that reflect…

From the Archives revisits how Vine’s six-second video format revolutionized short-form content, laying the groundwork for platforms like TikTok, Instagram Reels, and YouTube Shorts. Despite early success and massive cultural influence, Vine failed to monetize and lost creator loyalty, leading…