Tag: short-form video

From the Archives revisits MTV Overdrive, MTV’s 2005 attempt to build a streaming destination years before modern platforms took over digital video. The service recognized the shift toward short-form, on-demand viewing early, but struggled as distribution and discovery moved away…

Netflix's turning mobile discovery into a higher-frequency engagement loop with Clips, a TikTok-style vertical feed that lets users sample, save, share and launch titles from short-form highlights. The move gives Netflix a stronger mobile entry point, more ways to promote…

From the Archives revisits NBC’s DotComedy, an early attempt to build a digital-first short-form comedy platform before the infrastructure for online video was ready. NBC used it as a talent incubator and experimental content hub, but limited broadband, weak monetization…

Bent Pixels has acquired Sunny State Agency for more than $23 million, giving it direct control over how creator content is distributed, reformatted, and monetized across platforms like Snapchat, TikTok, Facebook, and MSN. The deal pushes Bent Pixels beyond creator…

Tubi and TikTok are turning creator traction into a formal development pipeline for long-form AVOD programming. The Creatorverse Incubator gives Tubi a faster, lower-risk way to build scripted and unscripted shows around pre-validated creator IP, while TikTok adds both audience…

Omdia’s latest data shows ReelShort and other microdrama apps are driving more daily mobile watch time per active user in the U.S. than Netflix, Prime Video, and Disney+, with ReelShort averaging 35.7 minutes per day compared to Netflix’s 24.8. While…

Paramount+ is considering launching a short-form video feed, internally dubbed Project Eagle, aimed at boosting daily app engagement. The strategy includes a personalized, mobile-first clip experience and could eventually incorporate user-generated content.

FIFA has named TikTok its official "Preferred Platform" for the 2026 World Cup, marking the first time a social media platform has received such a designation. The deal includes live match footage, press conferences, training updates, and creator-led content, aiming…

Disney+ is planning to launch a vertical, TikTok-style video feed later this year, aiming to increase daily user engagement through short-form content. The feed may include episode clips, social content, and AI-generated videos, possibly integrating elements from its ESPN “Verts”…

Palo launches out of stealth with $3.8 million in funding to help content creators analyze and improve their videos using AI. Cofounded by former MrBeast strategist Jay Neo, the platform dissects creators’ content libraries to identify patterns in retention and…