Tag: Smashcast

From the Archives revisits how Hitbox and Azubu, two early challengers to Twitch’s dominance, merged to form Smashcast, a bold but ultimately short-lived attempt to create an esports-first streaming platform. Hitbox brought technical innovation and creator-first values, while Azubu added…

From the Archives revisits Azubu’s, an esports-first streaming platform. Backed by $40 million in funding and exclusive streamer deals, Azubu aimed to rival traditional sports broadcasting but faltered due to inconsistent funding, missed tournament payouts, and the loss of key…