Study: Peacock Signed-Up 2.8M Subs During Olympics
TV Technology
Antenna's latest study reveals that the 2024 Summer Olympics significantly boosted sign-ups for NBCUniversal's streaming service Peacock, with 2.8 million new sign-ups during the games. From July 25 to 31, average daily sign-ups to Peacock surged to 398k, marking a…
